OLOOH
Welcome to Olooh, the sartorial and lifestyle menswear brand that embodies a fusion of Ivorian tradition and modern design. Founded in 2018 by Kader Diaby, an Ivorian photographer and musician, Olooh captures the essence of youthfulness, minimalist silhouettes, and immaculate tailoring. With a creative expression influenced by vibrant visual and poetic imagery, Diaby's ready-to-wear brand aims to promote Ivorian culture through organic fabrics like linen, cotton, wood, and leather.
Trained as a photographer and auditor, Diaby's journey into fashion began in 2017 when he started designing his own pieces for photoshoots, drawing inspiration from the sewing techniques learned from his seamstress mother. The overwhelming success of a custom piece designed for La Petite Boutique propelled him to create a full-blown collection, establishing Olooh's aesthetic – a contemporary take on masculinity, combining subtle patterns, rich colors, and unexpected textures.
Meaning "ours" in the Senufo language, Olooh draws deep inspiration from Diaby's Ivorian culture and the vibrant energy of his hometown, Abidjan. Each collection represents an exploration of identity through innovative, well-constructed, and timeless menswear pieces. Through design, Diaby interprets his country's untold stories and expresses his personal experiences, observations, and fascination with Abidjan culture.
Olooh is not just a brand – it is a community united by the universal struggle for better products, education, values, exchanges, communication, and representation. Olooh’s expansion into accessories, furniture, and skincare reflects its growing influence in the world of contemporary African design. Each piece embodies the brand's ethos of heritage and modernity, crafted with care and attention to detail.
Join the Olooh community on ADJOAA and immerse yourself in the captivating world of handcrafted unisex fashion. Experience modern shapes, bold colours, and the distinctive energy of Abidjan, as Olooh continues to redefine the boundaries of African fashion. Celebrate the beauty of tradition and innovation with Olooh—crafted in Côte d'Ivoire and showcased on ADJOAA.