ART BASEL MIAMI 2024: THE AFRICAN ARTISTS LEADING THE WAY
Dive into the vibrant world of African artists that presented their work at Art Basel Miami and experience their unique talents and perspectives. Represented by the best Art Galleries in...
OUR VALUES
ADJOAA Gift card
£50.00 GBP
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Give the gift of carefully crafted, premium African fashion with an ADJOAA gift card.
In line with our commitment to sustainability, all gift cards are virtual and sent via email to the address of your choice. Our gift cards can be redeemed on any purchase on our website and have no expiry date.
If you have a gift card to spend, simply enter your unique code into the field provided at checkout.This content type will accept rich text to help with adding styles and links to additional pages or content. Use this to add supplementary information to help your buyers.
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JUST DROPPED
THE CLOTH
THE CLOTH is a Caribbean fashion label that represents luxury, sustainability, and ethical sourcing. They are deeply rooted in the essence of folk, revolution, restoration, and integration, expressing the rich stories of our region through their designs and craftsmanship.
Their vision is to create a label that is genuinely Caribbean, from seed to stitch. THE CLOTH is dedicated to using materials sourced from this region's soil, ensuring a truly local and responsible production process.
Inspired by the vibrant traditions of Trinidad & Tobago's diverse cultures, including indigenous, African, and Indian influences, they blend traditional folk craft with modern design to create a new and meaningful narrative.
At THE CLOTH, crafting clothing is an act of resistance, fuelled by the spirit of Haitian revolutionaries, and it drives our commitment to effect positive change.
NEW ARRIVALS
HOLIDAY GIFT GUIDE
We know that picking the perfect gift can be overwhelming so we have put together a list of sustainable, eco-friendly and ethically made products. All Made in Africa, these gifts will always have a piece of heritage whenever you one uses the item! Cant find what you're looking for? You can purchase an ADJOAA gift card!
SHOP BY CATEGORY
Discover over 100 brands over from the categories below
TRENDING BRANDS
A unique and exciting collective of premium designers of African descent, housed in a dot com universe that welcomes all of humankind to explore, shop, learn and play
SHOP BY OCCASION
Explore outfits for every occasion! From weddings to the beach and to brunch with friends. These handmade products are all Made in Africa with sustainability in mind. At ADJOAA we like to encourage the reduction of overconsumption so please shop while stocks lasts as we only have limited pieces available
OUR BLOG
Discovering Kenya's Rich Heritage: Exciting Emerging Brands Supporting Artisan Communities
Uncover the beauty of Kenya's rich heritage with emerging brands dedicated to supporting artisan communities. Experience unique crafts and cultural stories today!
WORD ON THE STREET
The NNO Nayomi sandals are AMAZING
I utterly love these, they are so incredibly comfortable and the first day I wore them and walked all around town. And I had no tender spots or blisters - I wore them all of the next day too !!
They are super stylish and every time I’ve worn them I’ve had comments about how great they look. I love them so much I’ve ordered another pair in a different colour. I don’t usually write on-line reviews but I don’t usually have such a successful online purchase.
Very elegant outfit!
Beautiful outfit I had a lot of comments from people regarding my outfit.
Thank you ADJOAA.COM!
Impeccable Customer Service
I received the dress yesterday and just tried it on! I love it!! The underdress is figure-hugging, the embroidery colour is just perfect and the material of the agbada is everything. And it came in time before the funeral. I wanted to say thank you for your customer service and a dress that did not disappoint!
A conversation starter
My Yara Agbada has arrived. I just tried the agbada on. Oh my goodness- it is beautiful. I know this is going to be a conversation starter. The quality of your finishing is professional. Please keep doing what you are doing with no compromise.
Beautiful shoes
Hello, The shoes are beautiful and very comfortable to wear. Thank you for your excellent work and good luck!
Well-made clever shoe design
Well-made clever shoe design. Premium quality and beautiful packaging
Happy and satisfied customer
I love the clothes, the yellow color is beautiful and summery. They are edgy, fashionable, well priced and comfortable. I feel beautiful when I wear them. I can’t wait to wear them on my vacation. Thank you ADJOAA I'm so glad I found you on line.
Excellent customer service and always replying to my queries or questions.
Honey and extra gift
The honey is delicious. I will definitely by again. Also, thank you for the extra gift for my mother. She was very appreciative and loves your shea butter. Thank you again. Kind Regards,
The beautiful wearable art piece
A show stopper!! Talk to me nice 😁 Absolutely beautiful workmanship. Treat yourself.
My mother loved the shea butter
My mother loved the shea butter. I will definitely order more shea butter in the future
Very nice
Wow I love my dress big time. Very perfect for me. Love it❤❤❤
Loooove it
The dress is perfectly tailored. I love it. Thank you!
Beautiful
Beautiful
Uniquely pretty
Soo pretty earrings and so beautifully packed
Swift delivery and quality product
I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.
As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.
Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.
Excellent
Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.
Love love love!
I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!
Lovely smooth texture
This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.
Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly. Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece.
AMAAAAAZING!
You guys ROCK! Thank you so very much!
Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!
Quality corset
I was amazed with the product I received. Thanks for your fast shipping.