M.O.T. is a ready-to-wear sustainable fashion brand based in Lagos, Nigeria, that creates affordable, functional, and chic clothing for women worldwide. In 2019, M.O.T.'s founder, Mo Agusto, launched the brand with the aim of filling a gap in the luxury fashion industry. Mo identified a lack of brands that cater specifically to Black and Brown women, particularly those like herself with unconventional body proportions. To address this, she created M.O.T., a brand dedicated to empowering women to express themselves through personal style. Since its launch, M.O.T. has successfully built an international clientele in over thirty countries, connecting with women from diverse backgrounds and cultures, and fostering a truly inclusive global M.O.T community.

Photo Courtesy of:  M.O.T the Label

Before transitioning to fashion design, Mo began her career in the fashion industry as an image consultant, recommending and sourcing clothes for clients. Her self-study, along with classes at Central Saint Martins and the University of the Arts London College of Fashion, helped her hone her technical fashion skills. According to Mo, “Other than being creative, to be successful in fashion, you need to be extremely hardworking, tenacious, resilient, and a good multitasker.” Her mindset, drive, work ethic, and fashion advisory background enabled her to establish a brand that creates timeless pieces in vibrant colors, empowering the women they design for to exude confidence and sophistication, while never feeling limited in their self-expression. 

Shop Jodi Tiered Dress Here

When it comes to inspiration and style icons, Mo has mentioned that she admires women like Jacqueline Kennedy who was a fashion icon of the 1960s and is regarded as one of the most influential First Ladies of all time, known for her classic, elegant, and preppy aesthetic. Her taste and influence in fashion paved the way for future generations of women, inspiring them to create elegant pieces that bring out their inner femininity—much like the clothing Mo has designed with her brand, M.O.T.

M.O.T. creates a wide range of products ranging from versatile apparel to handcrafted jewelry and bags. Some examples being their Tola Skirt, which serves as a versatile staple piece that can be dressed up for a dinner date or kept business casual for a work meeting, to statement pieces like the soft cotton ​​Jodi Dress with beautiful tiered layers and an elegant tied back, perfect for attending a spring wedding or hosting a chic dinner party. Along with prioritizing functionality and style, M.O.T. is committed to fostering a more sustainable and eco-friendly future for both their company and the planet. The brand uses carefully selected fabrics and materials, ensuring eco-friendly sourcing that minimizes overproduction without compromising the quality and longevity of their products. M.O.T. also engages in small-batch sourcing and repurposes leftover fabrics creatively, rather than contributing to fashion waste in landfills. M.O.T’s team keeps production within Nigeria and invests in training local designers and artisans to maintain their brand’s ideals and quality work moving forward as they continue to grow their brand.

As M.O.T has continued to grow, they have caught the attention of various fashion labels and have showcased their designs in numerous shows. They've also dropped new collections in time for exclusive pop-up shops, allowing customers to shop the latest pieces. Just this past October, they debuted their latest collection, Deep Threads, at Lagos Fashion Week. Earlier in the year, they also released a new denim collection, featuring pieces such as the loose-fit Yinx denim dress, wide-leg Tilla pants, and sleeveless denim Didi top. All of which can be accessorized with their Denim Tote Bag.

As M.O.T. The Label continues to grow, the brand remains committed to expanding its sustainable practices and creating clothing that reflects its core values of inclusivity, elegance, and environmental consciousness. The future for M.O.T. is bright, with plans to introduce more eco-friendly fabrics, expand their collections, and continue promoting conscious consumption in the fashion industry. In a world where fashion often seems disposable, M.O.T. The Label offers something different: a brand that combines luxury with responsibility, boldness with elegance, and sustainability with style.

If you are looking to find sustainable and sophisticated pieces for your wardrobe, shop M.O.T the Label here to find a variety of pieces to add to your personal fashion arsenal.