TUG
Welcome to TUG, the eco-friendly and androgynous fashion brand that is revolutionising the local fashion scene in Kenya. Founded in 2019, TUG is dedicated to bringing inclusivity, diversity, and creativity to the forefront of fashion. With a comprehensive range of products and services, including ready-to-wear clothing, accessories, and made-to-measure options, TUG offers a unique and empowering shopping experience.
With over a decade of experience in the fashion industry, founder Collins Karanja brings a wealth of knowledge and skills to TUG. His expertise, coupled with ongoing research and development initiatives, ensures that our product range continues to evolve and meet the diverse needs of our customers.
At TUG, we prioritise sustainability and environmental consciousness. Our fabrics are locally and ethically sourced from factory off-cuts, contributing to reducing pollution and waste. By utilising these materials, we are committed to making a positive impact on the environment and promoting a more sustainable fashion industry.
One of our core values is inclusivity. We believe that fashion should be gender-neutral, fostering inclusivity and gender equality among our clients. Our androgynous styles are designed to break societal norms and provide a platform for self-expression, allowing individuals to embrace their authentic selves.
Beyond fashion, TUG is dedicated to empowering local communities and fostering economic development. We work closely with local tailors and artisans living in underprivileged areas such as Kibera in Nairobi. By collaborating with these talented individuals, we aim to create a new narrative for African-based manufacturing, showcasing the artisanal craftsmanship and talent that Africa has to offer.
Shop the eco-friendly and androgynous styles of TUG on ADJOAA. Discover a brand that embraces sustainability, inclusivity, and creativity, while supporting local artisans and contributing to the economic and social development of African craftsmanship. Join us in making life better, together.