ADJOAA | Online Shopping for Sustainable Fashion by African Designers.
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

HAPPY HOLIDAYS ♥ ADJOAA

10% OFF YOUR FIRST ORDER SIGN UP NOW

NEW DESIGNERS ADDED MADE IN AFRICA SHOP NOW

ADJOAA

Red dot

Explore Sustainable Premium Made In Africa Designer Brands at ADJOAA.COM ©

Red dot

NEW IN: AIRU SWIMWEAR

SUSTAINABLE SWIMWEAR MADE IN AFRICA THAT CELEBRATES THE FEMALE FORM

SHOP

THE CLOTH

ETHICALLY MADE FROM THE RAREST AND FINEST COTTON IN THE WORLD.

DISCOVER THE CLOTH

DISCOVER O'ECLAT

Ethically made bags from up-cycled leather and traditional West African Aso-oke fabric by highly skilled artisans

View products
Zoom ADJOAA Gift card

ADJOAA Gift card

€61,51 EUR
off
Denominations

Give the gift of carefully crafted, premium African fashion with an ADJOAA gift card.

In line with our commitment to sustainability, all gift cards are virtual and sent via email to the address of your choice. Our gift cards can be redeemed on any purchase on our website and have no expiry date. 

If you have a gift card to spend, simply enter your unique code into the field provided at checkout.

This content type will accept rich text to help with adding styles and links to additional pages or content. Use this to add supplementary information to help your buyers.

You can use product metafields to assign content to this tab that is unique to an individual product. Use tabs to highlight unique features, sizing information, or other sales information.

JUST DROPPED

THE CLOTH

THE CLOTH is a Caribbean fashion label that represents luxury, sustainability, and ethical sourcing. They are deeply rooted in the essence of folk, revolution, restoration, and integration, expressing the rich stories of our region through their designs and craftsmanship.

Their vision is to create a label that is genuinely Caribbean, from seed to stitch. THE CLOTH is dedicated to using materials sourced from this region's soil, ensuring a truly local and responsible production process.

Inspired by the vibrant traditions of Trinidad & Tobago's diverse cultures, including indigenous, African, and Indian influences, they blend traditional folk craft with modern design to create a new and meaningful narrative.

At THE CLOTH, crafting clothing is an act of resistance, fuelled by the spirit of Haitian revolutionaries, and it drives our commitment to effect positive change.

SHOP

NEW ARRIVALS

HOLIDAY GIFT GUIDE

We know that picking the perfect gift can be overwhelming so we have put together a list of sustainable, eco-friendly and ethically made products. All Made in Africa, these gifts will always have a piece of heritage whenever you one uses the item! Cant find what you're looking for? You can purchase an ADJOAA gift card! 

SHOP BY CATEGORY

Discover over 100 brands over from the categories below

THE HOLIDAY SEASON ESSENTIALS

Discover a selection of our wardrobe essentials for this holiday season

TRENDING BRANDS

A unique and exciting collective of premium designers of African descent, housed in a dot com universe that welcomes all of humankind to explore, shop, learn and play

SHOP BY OCCASION

Explore outfits for every occasion! From weddings to the beach and to brunch with friends. These handmade products are all Made in Africa with sustainability in mind. At ADJOAA we like to encourage the reduction of overconsumption so please shop while stocks lasts as we only have limited pieces available

SHOP BY LOCATION

Discover ADJOAA brands by location. Shop with ease if you are located in any of our hubs and receive your products not only faster but also with FREE shipping!

Enjoy sustainable brands rich in heritage from all corners of Africa with ADJOAA.

OUR BLOG

WORD ON THE STREET

The NNO Nayomi sandals are AMAZING

I utterly love these, they are so incredibly comfortable and the first day I wore them and walked all around town. And I had no tender spots or blisters - I wore them all of the next day too !!

They are super stylish and every time I’ve worn them I’ve had comments about how great they look. I love them so much I’ve ordered another pair in a different colour. I don’t usually write on-line reviews but I don’t usually have such a successful online purchase.

Andi S, USA

Very elegant outfit!

Beautiful outfit I had a lot of comments from people regarding my outfit.

Thank you ADJOAA.COM!

Debora B, GHANA

Impeccable Customer Service


I received the dress yesterday and just tried it on! I love it!! The underdress is figure-hugging, the embroidery colour is just perfect and the material of the agbada is everything. And it came in time before the funeral. I wanted to say thank you for your customer service and a dress that did not disappoint!

Rachel O, UK

A conversation starter


My Yara Agbada has arrived. I just tried the agbada on. Oh my goodness- it is beautiful. I know this is going to be a conversation starter. The quality of your finishing is professional. Please keep doing what you are doing with no compromise.

 Izin G-O, UK

Beautiful shoes

Hello, The shoes are beautiful and very comfortable to wear. Thank you for your excellent work and good luck!

 Isabelle C, FR

Well-made clever shoe design


Well-made clever shoe design. Premium quality and beautiful packaging

Nomakhosazana N, UK

Happy and satisfied customer

I love the clothes, the yellow color is beautiful and summery. They are edgy, fashionable, well priced and comfortable. I feel beautiful when I wear them. I can’t wait to wear them on my vacation. Thank you ADJOAA I'm so glad I found you on line.

Excellent customer service and always replying to my queries or questions.

MRS. S, UK

Honey and extra gift

The honey is delicious. I will definitely by again. Also, thank you for the extra gift for my mother. She was very appreciative and loves your shea butter. Thank you again. Kind Regards,

Jack F, USA

The beautiful wearable art piece

A show stopper!! Talk to me nice 😁 Absolutely beautiful workmanship. Treat yourself.

Portia M, UK

My mother loved the shea butter

My mother loved the shea butter. I will definitely order more shea butter in the future

Jack F, USA

Very nice
Wow I love my dress big time. Very perfect for me. Love it❤❤❤

Una D, UK

Loooove it
The dress is perfectly tailored. I love it. Thank you!

Anita A, AT

Beautiful
Beautiful

Althea A, USA

Uniquely pretty
Soo pretty earrings and so beautifully packed

Anita A, AT

Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.

Kemi, UK

Excellent

Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.

MR D, UK

Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

AMAAAAAZING!
You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA

Use coupon code WELCOME10 for 10% off your first order.

Cart

No more products available for purchase

Your cart is currently empty.