At ADJOAA, we believe in the power of community, culture, and innovation. As we approach Black History Month, take some time to reflect on the achievements and contributions of Black communities, spanning worldwide. This February, we shine a light on the ingenuity, resilience, and vision of African entrepreneurs who are breaking barriers, creating jobs, and redefining industries.

OUR MISSION: THE CONSCIOUS SHOPPER SUPPORTING MADE IN AFRICA

At ADJOAA, we are proud to highlight these black owned businesses, to amplify their voices as African artists. By shopping these sustainable lifestyle brands, you are helping us bridge the gap between Africa and the global marketplace, promoting African traditional craftsmanship, and creating a space for them to share their heritage with the world. 

We are proud to support brands that share and enact our values of sustainability and community-mindedness. These brands are not just creating products—they are empowering future generations, and contributing to a more sustainable future. At ADJOAA, we are committed to amplifying these voices and supporting the future African companies.

AMWA DESIGNS

Founded in 2014, AMWA Designs specialises in creating handcrafted textiles and print designs for the home, emphasising the beauty and craftsmanship that lies at the heart of each piece. The brand is driven by a deep appreciation for colour, texture, and the belief that our homes should be spaces filled with beautiful, meaningful furnishings that inspire positivity and well-being. Drawing inspiration from the Adinkra symbols and proverbs of Ghana, AMWA Designs integrates both decorative elements and traditional craftsmanship, allowing these symbols to carry messages of empowerment and insight.

MICKALENE THOMAS

In collaboration with Mickalene Thomas and Third Drawer Down, we are thrilled to honor the A Little Taste Outside of Love scarf. This delicate silk scarf brings to life Thomas’s 2007 artwork, which explores complex themes of femininity, power, identity, and the relationships between them. With an all-over print and hand-rolled edges, it offers a wearable way to carry Thomas’s powerful work wherever you go.

SHOP SIMILAR ITEMS BY MARTE EGELE ON ADJOAA: 

SHOP MARTE EGELE TURQUOISE SILK SCARF HERE

SHOP MARTE EGELE ORANGE YELLOW SILK SCARF HERE

SHOP MARTE EGELE DEEP RED SILK SCARF HERE

DISCOVER MORE BY MARTE EGELE HERE

OSMIE HOME

This eye-catching Hot Pink Bird Cushion by Osime Home features bold, hot pink birds on a warm yellow Ankara background, finished with a sophisticated blue piping for a unique twist. A gorgeous statement piece in any living room, these cushions blend contemporary design with traditional fabrics. With high-quality craftsmanship, they make a refined, afro-chic accent for your home.

SHOP SIMILAR ITEMS BY DJIGUIYASO COLLECTIVE ON ADJOAA: 

SHOP DJIGUIYASO COLLECTIVE INDIGO TIE & DYE PILLOW CASE  HERE

SHOP DJIGUIYASO COLLECTIVE INDIGO TIE & DYE PILLOW CASE (RECTANGLE)  HERE

SHOP DJIGUIYASO COLLECTIVE INDIGO TIE & DYE PILLOW CASE (RECTANGLE)  HERE

DISCOVER MORE BY DJIGUIYASO COLLECTIVE HERE

DORCRAS CREATES

At the heart of Dorcas Creates is Dorcas Magbadelo, a self-taught artist who draws inspiration from her Nigerian heritage to create powerful and striking illustrations. Her work, such as the Alicia, Monica & Pam Print Set, showcases her unique style, blending bold, dynamic colours with cultural elements to honour the beauty, strength, and vibrancy of Black women.

YIKNA ILORI OBJECTS

Yinka Ilori Objects creates meaningful, vibrant pieces that blend art, design, and storytelling. Rooted in Yinka’s Nigerian and British heritage, each object—like this set of O Dara Lati Dara napkins—celebrates his love for colour, shape, and the memories of his upbringing. Crafted in Portugal, these durable napkins feature a woven pattern inspired by flower petals, adding a touch of nature to your table. Designed for longevity, Yinka’s work is more than just decoration; it’s a celebration of culture, joy, and connection. Each item is a piece of artistry, meticulously crafted to become a timeless heirloom, shared across generations.

SHOP SIMILAR ITEMS BY DIADOTA ON ADJOAA:

SHOP DIADOTA DHALIA NAPKIN RING SET HERE

SHOP DIADOTA LEILA WOODEN TRAY HERE

SHOP DIADOTA MALIA WOODEN PLATE HERE

DISCOVER MORE BY DIADOTA HERE

MIMINAT DESIGNS

Miminat Shodeinde is a British Nigerian artist and designer whose work fuses architectural discipline with artistic vision. In the Oscar floor lamp blending the complementary and contradictory, she creates timeless, immersive experiences where art and design intersect. Her sculptural designs break down the boundaries between form and function, reflecting a sophisticated, fluid style that embraces both tradition and modernity. Miminat Designs collaborates globally with clients who value craftsmanship and attention to detail. Her work spans across diverse cultural contexts, with projects in locations like Portugal, Nigeria, and the US, earning recognition in prestigious lists like Elle Décor and House & Garden.

ALTIN

Yasmine, an interior designer, and Mehdi, a civil engineer, blend Tunisian craft traditions with modern design. Through their family business, Tinja, they collaborate with artisans across Tunisia, centralizing designs in their workshop. In 2023, they launched Altin to create contemporary craft pieces, honoring tradition while pushing creative boundaries. Inspired by Jupiter's largest moon, Ganymede is a cabinet that transforms as it’s viewed from all angles. Its seamless design, with seagrass woven over a metal frame, allows airflow while the metal checkerboard pattern evokes satellite solar panels. The contrast between cold metal and delicate seagrass creates harmony, with natural oxidation adding texture.

54KIBO

Inspired by contemporary African design, 54kibo brings exclusive luxury African decor to homes, offices, and lifestyle spaces worldwide. They believe in making these beautiful, rich designs accessible, so you can experience the vibrant influence of African craftsmanship in your own environment. This geometric wool rug features a serpentine pattern, with tactile textures as its main design element. Expert weavers in Egypt collaborate on each piece, creating intricate variations that highlight the beauty of craftsmanship.

SHOP SIMILAR ITEMS BY AGA CULTURE ON ADJOAA:

SHOP AGA CULTURE FLOOR PILLOW MAT HERE

BE.

Transform your space with the Iliad Bowl, a BE. best-seller, is known for its striking design. This extra-large, food-safe ceramic piece features a low foot and curved tabs that cradle the bowl, with a glossy reactive glaze that transitions from warm coffee to dark brown and nearly black—perfect as a sculptural accent or serving piece. Brittaney Elise, founder of BE. by Brittney Elise, a full-service interior design firm, curates each piece in her shoppe with the utmost care. From custom designs for celebrity clients to handpicked items for your space, every selection reflects her passion for thoughtful, detailed design.

SHOP SIMILAR ITEMS BY DIADOTA ON ADJOAA:

SHOP DIADOTA NIA WOODEN BOWL HERE

DISCOVER MORE BY DIADOTA HERE

LINOTO

What sets Linoto apart is their bold colour offerings, exceptional craftsmanship, and commitment to quality, with all products made in their West Chester County, New York workshop. Each item is hand-marked with chalk, cut with tailor shears, expertly measured, and sewn to designer standards. Finished with natural, concealed buttons and interior ties, they’re washed with natural laundry soap and shipped in plastic-free, recycled packaging. This attention to detail reflects their passion for creating beautifully crafted, sustainable products. 

TACKUSSANU SENEGAL

The Winter Reuge collection from Tackussanu Senegal draws inspiration from the historic Reuge family, who settled in the Swiss mountain town of Sainte-Croix in 1865. They celebrate the talented Wolof weavers in Senegal, predominantly women artisans renowned for their exceptional skill. Gathering at Ngaye village, the heart of luxury handmade goods, they create and source materials weekly. Handwoven with grass and encased in organic leather, these pieces reinterpret transnational connections and timeless craftsmanship, exploring the elegance of natural hues. 

SHOP SIMILAR ITEMS BY ARTISAN COLLECTION ON ADJOAA:

SHOP ARTISAN COLLECTION LARGE HANDWOVEN BASKET HERE

SHOP ARTISAN COLLECTION LARGE HANDWOVEN STORAGE BASKET HERE

DISCOVER MORE ITEMS BY ARTISAN COLLECTION HERE

NIFTEE NEST

This handmade lampshade from Niftee Nest features vibrant African printed cotton, crafted to order for a unique, personalised touch. Its cylindrical drum design, inspired by tribal patterns, adds a bold boho flair to any space. Perfect as a bedside lamp or statement-piece, this tall and narrow lamp shade combines traditional African prints with contemporary style, bringing warmth and character to your home decor. Each piece is meticulously handmade, making it a one-of-a-kind addition to your living space.

REFLEKTION DESIGN

Reflektion Design brings us this beautiful handmade batik fabric wall art, celebrating family and heritage. The warm burnt orange background creates an inviting atmosphere, while rich purples, bright whites, and soothing teal blues bring vibrant energy to the artwork. It’s more than a decoration; it’s a meaningful addition that adds a touch of African culture and warmth to any space.

TACTILE MATTER

The Horizon Throw is a limited edition woven piece, inspired by original artwork from Kenesha Sneed, award-winning multidisciplinary artist and Creative Director. Known for her empowering work that highlights the Black female experience, Kenesha blends purposeful color and form in every creation. Under her brand, Tactile Matter, she designs objects and textiles that celebrate her culture and identity. 

BOLE ROAD TEXTILES

Bole Road Textiles is a New York-based design studio specialising in vibrant home decor. All of our pieces are handwoven in Ethiopia, where we work closely with local artisans. We’re passionate about helping our clients create spaces they love while supporting the talented artisans behind each piece. Their Coordinated Pillows in Sand and Onyx offer a perfect blend of warmth and sophistication, with soft sand-colored throw pillows complementing the deep, rich tones of onyx. Each pillow is a thoughtful addition to any space, reflecting our shared commitment to craftsmanship and cultural collaboration.

SOUKIE MODERN

The Large Cream with Earth Tone Wool Moroccan Ourika Rug is part of Soukie Modern’s exclusive collection. Handwoven by tribal weavers from the Ourika Valley, this vintage rug features a soft, blanket-like texture. Made from undyed cream and brown wool, with colorful cotton yarn, it offers a perfect balance of durability and warmth. With a looser weave for comfort and easy cleaning, this unique rug is ideal for high-traffic spaces. 

EXPEDITION SUBSAHARA

Elevate your table with the Zalipah Woven Coasters by Expedition Subsahara, a versatile addition to any space. Handcrafted by artisans in Senegal, these coasters are made from sustainable elephant grass and recycled plastic, offering both practicality and vibrant design. Each set of four features unique, intricate patterns that honor African weaving traditions. Their mission goes beyond artistry—they aim to empower African girls, starting in Senegal, by providing education that enables them to pursue careers in fields like medicine, technology, and leadership. This fosters economic growth and enhances healthcare, infrastructure, and the overall well-being of local communities.

SHOP SIMILAR ITEMS BY MITIMETH ON ADJOAA:

SHOP MITIMETH HYACINTH PLACEMATS HERE

DISCOVER MORE BY MITIMETH HERE

MITCHELL BLACK

Inspired by African wax print textiles from Togo, the wallpaper Lomé Collection by Mitchell Black celebrates the bold colours and vitality of Togolese design. Featuring rich jewel tones, the collection highlights striking geometric patterns, symbolic motifs, and abstract forms. The African Art Deco Shell is a standout piece, combining traditional influences with a modern flair. This collection embodies the spirit of Togolese artistry, offering a fresh and sophisticated take on the region's cultural legacy.

MOVING INTO THE FUTURE

We are excited to continue supporting and elevating African brands. Together, we can create a more inclusive, sustainable international community. At ADJOAA, we are proud to stand alongside these businesses, and we invite you to use your purchasing power, in favour of honouring African owned brands this month.

Whether it be a purchase, a shoutout on social media, or simply sharing their story. You can be a part of the movement toward a more inclusive and sustainable global economy. Here’s to the brands that are not only changing Africa, but are also shaping the future of the world.

OUR CURATED LIST OF MORE HOMEWARE ON ADJOAA.COM

SHOP VISTA PIECES CONCRETE VASE HERE

SHOP MITIMETH HYACINTH GOARD HERE

SHOP ARTISAN COLLECTION HAND FAN WALL ART HERE

SHOP ARTISAN COLLECTION WAVY FLOWER PLANTER HERE

EXPLORE MORE HOME DECOR ON ADJOAA.COM

About The Author: Eva Jean Johnson is a creative intern at ADJOAA, with a focus on textiles and interior design. Eva is a student based out of Chicago in the US, where she helps the team source and write content that reflect ADJOAA’s values of ethical and sustainable sourcing.