“If you hear the dogs, keep going. If you see the torches in the woods, keep going. If there’s shouting after you, keep going. Don’t ever stop. Keep going. If you want a taste of freedom, keep going.” 

If use what you got were a person, Onê Rapelana of Botswana is it. And that’s why ADJOAA loves her brand, Xita! Not only are her pieces bold, a smorgasbord of colors and unique, Xita is an eco-friendly accessories brand. Vegan leather and byproducts from the local meat industry are fashioned into wearable art.

Each hand sculpted piece speaks loudly, “I am  fearless. Don’t mess with me.” Where some see afrofuturistic, I see bold armor placed strategically over the heart chakra. In this world, sometimes you gotta protect the heart. 

Rapelana founded Xita in 2015. Since then, the brand has risen from underground obscurity to the international stage. The self-taught graphic designer sculpts each piece by hand. Xita has expanded from jewelry into home accoutrements and handbags.

Xita is for the person that is free or creating their exit plan to get free. The brand is unapologetic, and the life of the party in any room that she ventures into confidently. 

Xita is a show-stopper paired with a sheer summer dress or austere turtleneck. 

You must live with audacity to place Xita in your ears. 

You must be fearless in your stance to rock Xita around your neck. 

You must deliberately take up space when you carry Xita in your hands. 

No wonder Harriet Tubman is Rapelana’s heroine. Xita is art imitating life. 

ADJOAA provides an all encompassing online fashion marketplace to ensure that Xita won’t ever stop. No one knows what the future holds, though we can be certain that Rapelana will continue to follow her north star toward success. All aboard!