We know of K-Beauty, J-Beauty but have you heard about A-Beauty? African Beauty is on the rise! A-Beauty has captivated the beauty industry with its rich heritage and organic ingredients. African beauty is steeped in ancient wisdom, indigenous ingredients and is finally taking the beauty industry by storm.
The African beauty industry is on the rise, set to make a staggering $66 billion domestically this year, 2024. This explosive growth is fuelled by a variety of factors, from social media trends to changing beauty standards. Conscious consumers are turning to A-Beauty for its natural, heritage-rich products, embracing the beauty rituals that have been passed down through generations.
This is a hand selected list of brands that we at ADJOAA feel are at the forefront of the Sustainable African Beauty Industry. There are so many brands out there that are using their heritage and age old practices so here is our list of brands that will introduce you to the world of A-Beauty. From serums to hair care to makeup from ALL over Africa these brands are what we have on our radar for our next beauty haul! Did you know that Chad has some of the best haircare products that are steeped in 8000 years of heritage and rituals? To find out more read below!
Suki Suki Naturals is on a fabulous quest to uncover the most divine natural ingredients from the African continent to craft opulent, pure haircare and skincare products. Their focus is on seeking out the crème de la crème from Africa to provide top-notch quality products.
The brand is committed to merging the therapeutic qualities of ancestral plants with state-of-the-art scientific breakthroughs to elevate African beauty to unprecedented levels. Use Suki Suki products like the Miraculous Oil for Hair, Prickly Pear Rejuvenating Facial Oil and Rosehip Brightening Facial Oil on your natural skincare journey as they extract a harmonious blend of beneficial elements from traditional plants and take African beauty to dazzling new heights!
Epara Skincare
Epara, derived from the Nigerian dialect of Ebira, translates to "cocoon oneself." This luxurious skincare line is specifically designed to meet the needs of women of colour who have long been overlooked in the beauty industry.
Imagine a world where your skincare routine is not only effective but also tailored to address the unique challenges faced by women of colour. That's exactly what Epara offers - a bespoke beauty brand that nourishes and protects your skin like never before. So, why settle for generic products when you can cocoon yourself in the luxurious goodness of Epara? Say goodbye to one-size-fits-all skincare and hello to a personalised experience that caters to your individual needs. It's time to pamper yourself with products that truly understand and celebrate your beauty.
SKNMUSE
SKNMUSE is not just any beauty brand - it's a premium beauty brand that caters to your soul's vessel. Drawing inspiration from West African beauty practices, SKNMUSE incorporates five of the richest ingredients in the world to create body-care rituals that provide daily moments of sensory stimulation. By embracing cultural practices, SKNMUSE aims to elevate your wind-down routine and make luxury beauty more accessible to the modern-day consumer.
Theu sources the purest ingredients, such as shea from West Africa, specifically Nigeria, to leave your skin feeling as soft as shea and as smooth as cocoa. SKNMUSE is here to help you establish an achievable self-care ritual through beauty. We provide you with the tools to prioritise yourself, your well-being, and your body - also known as your soul's vessel.
Beauty is a part of our daily lives, so why not use it for more than just a superficial measure of vanity? Let SKNMUSE be your partner in embracing self-care and enhancing your daily routine.
Hanahana Beauty
Hanahana Beauty is designed for those who are serious about their skincare routine. The brand believes in the power of intentional self-care, not just in the ingredients they use, but how they ethically source them.
Hanahana Beauty considers taking care of your skin should be a daily ritual that leaves you feeling vibrant and confident, not like a chore. Nourish your skin and glow with ease. An ethos we endorse at ADJOAA
Skin Gourmet products are AMAZINGLY crafted without any preservatives! Just like you wouldn't stick your fingers in food you want to keep fresh, avoid dipping your fingers into their cosmetics to prolong their shelf life.
To make things even more delightful, they've created a gorgeous, sustainably sourced wooden spoon to help you scoop out the goodness. Handmade sustainably in Ghana, Skin Gourmet has disrupted the industry by creating authentically raw products that need a little TLC just like you! Some of our favourite products to have in your beauty and grooming bag are the Hibiscus & Tea Tree Sugar Scrub, Cocoa & Shea Butter Cream and Beard Oil.
Liha Beauty
LIHA Beauty is revolutionising the beauty game by arming consumers with the wisdom of African botany and English aromatherapy, drawing inspiration from their rich Yoruba and British roots. Their products are a delightful fusion of natural African ingredients and a dash of quintessentially British charm.
Deeply rooted in heritage, each of their products are handcrafted to enhance your daily routine with a symphony of self-care, helping you channel your energy, or Asé, to where it truly belongs - a practice our ancestors held dear.
LIHA Beauty celebrates the transformative power of nature. Their ingredients and products are 100% cruelty-free and free from harmful petrol based chemicals or toxins.
Arami Beauty
Say goodbye to those complicated ten-step routines. Arami invites you to embark on a journey that combines our rich heritage with the beauty of simplicity.
At Arami, they believe that radiant and healthy skin is a reflection of inner peace. Truly glowing skin comes from a place of tranquillity, nurtured by self-love and being present in the moment. Choosing Arami isn't just about using non-toxic ingredients; it's about embracing a holistic approach to wellness. Arami looks at sustainability in skincare using a 360 approach! Don't sleep on this one of a kind brand!
54 Thrones
With 54 Thrones, you experience the magic of African-grown, pure, and organic plant botanicals carefully blended to protect, soothe, and nourish your skin. With 54 countries to explore, each one representing a unique throne of beauty, 54 Thrones is here to revolutionise your skincare routine.
Their mission is simple yet powerful: to celebrate and elevate African beauty rituals through romantic and joyful product experiences. They believe in the power of trade over aid, and 54 Thrones are proud to collaborate withAfrican farmers to bring you the very best in skincare. Embrace the essence of Africa with 54 Thrones and discover a world of beauty like never before.
African Botanics
African Botanics is more than just a skincare brand - it's a celebration of South Africa's rich biodiversity and commitment to ethical trade. With their extraordinary ingredients, functional formulas, and dedication to eco-sustainability, African Botanics embodies a deep connection to the land.
Their high-performance skincare products are a perfect blend of nature, research, and technology, creating a harmonious balance that promotes wellness for the skin, body, and spirit. African Botanics' philosophy is rooted in respect for the earth, ensuring that every product is made with sustainability in mind.
Each bespoke formulation is a tribute to the nutrient-rich plants unique to South Africa, showcasing the beauty and power of the region. Crafted with intention and purpose, African Botanics takes a science-forward approach to luxury skincare, setting a new standard for ethical and sustainable beauty products.
Experience the magic of African Botanics and discover the transformative power of nature in every drop. Join us on a journey to radiant, healthy skin while supporting ethical practices and preserving the beauty of our planet.
Adeba Nature is not just a brand - it's a journey of self-discovery and empowerment! This incredible story begins with a remarkable grandmother, a mysterious oil, and the transformative power of embracing natural beauty.
The word "Adeba" means beautiful woman in Agni, the language of the Sanwi Kingdom in West Africa. Drawing inspiration from the timeless elegance of the Sanwi Kings and Queens, Adeba Nature believes that true beauty goes beyond skin deep; it's an inner radiance that shines through.
With Adeba Nature, you can feel empowered to be chic and classy, both inside and out. Uncover the wisdom of generations and embrace the beauty that lies within you. Glow with Adeba Nature! You can buy a select number of products like the Kossia Scalp Oil, Adjoba Restorative Body Oil or the Palm Oil Hydrating Soap for Combination Skin on our curated marketplace for sustainable and conscious premium African fashion and lifestyle brands.
R & R Skincare
Cruelty Free! Women Produced! Female owned! Made in Ghana! R&R Skincare (formerly R&R luxury) dives into Africa’s treasure trove of beauty secrets and it's imperative for them to do so with a sustainable and ethical mindset.
R&R believes that they must always give back to the land and celebrate the heritage of that land. African beauty is not only for enriching itself but also for the entire continent and its inhabitants by consistently sourcing from Ghana.
Bread Beauty Supply
BREAD BEAUTY SUPPLY is the ultimate hair care brand for those who want to take their hair game to the next level!
Founded by the amazing Maeva Heim, BREAD is dedicated to providing you with simple, effective, and stylish hair care essentials that will make your hair routine a breeze. Whether you have curly, coily, relaxed, braided, or any other type of hair, BREAD is here to help you have fun while styling your locks. Their products are the must-have staples for your haircare routine, just like bread is a staple in your diet.
Whether you are in need of clean and easy-to-use curl stylers or a holy grail wash day duo, BREAD has got you covered. We believe in the power of essentials, just like bread is essential to a good meal. So why settle for basic hair care when you can have BREAD Beauty Supply by your side? Let's make your hair routine exciting and fabulous!
Natura Africa
Made in Namibia. Made From Africa. Natura Africa's mission and vision are deeply rooted in their love for both people and the environment. Natura Africa firmly believes that by sourcing ingredients from community projects, they not only give back to their communities but also preserve precious natural resources.
The brand follows the principle of "trade, not aid" because they are firm believers that sustainable economic development can only be achieved by fostering responsibility within local societies.
The key ingredients are sourced from indigenous African plants that have thrived under the harsh conditions of the African sun. These plants have evolved to develop unique properties that make them perfect for natural cosmetics. They have been used for generations by traditional healers and herbalists, and now you can experience the power of African natural cosmetics for yourself with Natura Africa!Experience the magic of Natura Africa's natural cosmetics and let the wonders of Africa transform your skincare routine. Embrace the power of nature with Natura Africa!
Cinnabar Green
Cinnabar Green is a thriving natural cosmetics company located in the beautiful region of Laikipia, Kenya. With a strong foundation in growing organically certified medicinal herbs and producing essential oils for export, they now have expanded our offerings to include a range of locally produced, environmentally responsible body products including, shower gel, deodorant, shampoo and a kid friendly line!
Over the past 12 years, Cinnabar Green's product line has continued to grow tremendously, but our core values of sustainability, responsibility to our planet, and kindness to people and animals have always remained at the forefront of Cinnabar Green's business. They are thrilled to be making a positive impact on the world while providing high-quality, eco-friendly products for our customers.
Ami Cole
Ami Cole is a revolutionary clean beauty brand designed to unleash your inner brilliance. Founded by Diarrha from Senegal, this brand is breaking barriers and challenging the beauty industry's norms by creating makeup specifically for melanin-rich skin. The excellence that Ami Cole embodies is deep, rich, and boundless - it cannot be confined to any box.
Their mission is to go beyond the surface and bring depth and meaning to the way we create and connect. Through a supportive community that elevates your inner beauty and mindset, we aim to inspire profound transformations.
With years of experience in the industry, the founder recognised a gap in the market for products that catered to melanin-rich skin. And thus, Ami Cole was born. Ami Cole redefines beauty standards and celebrates the unique beauty of every individual.
Skin Buttr
SkinBUTTR is a fabulous beauty brand that draws inspiration from you and your natural beauty. Their line includes luxurious body BUTTRS, invigorating SCRUBS, and top-notch skinCARE products, all with the mission of boosting your confidence, simplifying your routine, and promoting healthy, radiant skin in a sustainable way.
The SkinBUTTR body care collection features whipped shea-based bodyBUTTRS and SCRUBS that will leave your skin feeling silky smooth and rejuvenated. And don't forget about our skincare line, a comprehensive system of all-natural hydrating products designed to simplify your routine and give you that coveted healthy glow.
With SkinBUTTR, you can expect nothing but the best for your skin. Our products are carefully crafted to leave you feeling fresh, glowing, and deeply moisturised. Say hello to your new skincare routine and get ready to shine like never before!
It all began with a simple gift from Maami - a beautifully handcrafted pot of African Black soap. When the founder lost all her hair due to years of chemical processing. Learning Maami's secret recipe, passed down through generations, unveiled the magic of natural, locally sourced ingredients.
Fuelled by passion and a desire to share the incredible benefits of nature, in 2018, Kira Organics became a Certified Organic Skin Care Formulator, equipped with the knowledge to develop products that enhance the vitality and radiance of your skin, body, and spirit.
Kira Organics emerged from this incredible journey - a celebration of the potency of nature and the allure of natural beauty care. Shop these handpicked products- Clarifying Acne Toner, Aloe Vera Serum with Niacinamide or Coconut Detox Cleaner - from our black-owned destination online marketplace for conscious and sustainable clothing and lifestyle products.
Wild Earth Botanicals
Originating from Kenya and inspired by the untamed beauty of nature, Wild Earth Botanics was born. This social brand is dedicated to harnessing the incredible power of plants to provide you with the most exquisite, pure botanical oils and skincare blends.
The ultimate goal at Wild Earth is to inspire you to take the next step towards a more natural and effective skincare routine. They offer the cleanest and purest natural oils, blends, and essences that will leave your skin feeling rejuvenated and nourished.
All of Wild Earth Botanic products are crafted from raw and wild harvested healing plants, ensuring that you receive only the best nature has to offer. Explore Wild Earth Botanics for a healthier and more radiant skin.
Nokware
Embracing Ancient African Wisdom Nokware Skincare stands proudly as a Ghanaian beauty brand, deeply rooted in the ancient wisdom of Africa and fueled by modern innovation. The founder's journey began with the treasured knowledge of plants, herbs, and oils passed down through generations, starting with the founder's great-grandmother who crafted and sold traditional Ghanaian black soap.
Drawing inspiration from its rich heritage, they have expertly blended ancient African ingredients such as Shea Butter, Moringa, and Neem Oil with scientifically-proven Western ingredients like Hyaluronic Acid. The result? A remarkable line of skincare products that seamlessly combine the natural healing properties of Africa's oils and plants with cutting-edge, high-performance formulas.
But Nokware Skincare is more than just a brand - it's a vibrant celebration of community, sustainability, and female empowerment. They are committed to fair trade practices that uplift women producers along our supply chain. They prioritise eco-friendly packaging and promote conscious consumption through return and refill programs because they firmly believe that natural beauty should always be ethical and sustainable.
Nokware Skincare is where beauty, tradition, and innovation collide in perfect harmony.
Obao Skin
OBAO is not just any skin care brand - it's a revolutionary brand that harnesses the power of Baobab seeds to create oils and extracts of the highest quality, boasting incredible skin-calming and anti-inflammatory properties. This makes OBAO the go-to choice for skincare products, as it forms the foundation of the entire O’BAO product line.
The baobab tree is a treasure trove of skin-repairing antioxidants, far surpassing the levels found in fruits like oranges or kiwis. With high levels of palmitic and linoleic acid, OBAO products work wonders on the skin, balancing it and tackling blemishes with ease. Suitable for all skin types, OBAO products are especially beneficial for those with dry or sensitive skin, thanks to their polyphenol-rich properties that provide moisture-binding, antioxidant, and anti-inflammatory effects.
As a proudly Kenyan brand, O’BAO not only prioritises creating top-notch skincare products but also understands the importance of giving back to local communities and protecting the environment. By utilising the zero-waste baobab fruit that grows naturally in Kenya, O’BAO provides income opportunities to micro-farmers in economically challenged regions while promoting the preservation of baobab trees.
With a commitment to respecting nature and guided by strong female leadership, O’BAO is paving the way for a brighter future for all.
Marini Naturals
Marini Naturals, proudly made in Kenya, is Africa's fastest-growing natural African & ethnic hair care line! The brand is also Africa's first clean hair brand, dedicated to providing top-quality products for natural hair. From nourishing leave-in conditioners to gentle detangling sprays for kids, luxurious beard growth oils for men, and shea butter for defining curls,
Marini Naturals has revolutionised the market with our trusted, organic products. Join us in celebrating the beauty of natural hair with Marini Naturals!"
Salwa Peterson
Introducing Salwa Peterson, a luxurious hair care brand hailing all the way from Chad! This brand prides itself on using ancient Chadian ingredients that have been passed down through generations to promote the growth of stunning, luscious locks.
One of their key ingredients is the seeds of the rare Chébé plant, which can only be found in the highlands of Chad. These seeds are bursting with antioxidants, vitamins, and oleic acids - all essential for achieving gorgeous hair.
The process of harvesting and preparing the Chébé seeds is a time-honoured tradition, passed down from mother to daughter for centuries. The seeds are carefully sun-dried, roasted, powdered, and combined with other natural ingredients to fortify and lengthen the hair. This meticulous Chébé powder ritual can take an entire day to complete, making it a true labour of love that may not always fit into our fast-paced modern lifestyles.
For generations, wash day has been a special time for bonding with elders, listening to captivating stories of the past, and learning these invaluable hair care techniques to pass on to future generations. Salwa Peterson is not just a hair care brand - it's a celebration of Chadian culture, tradition, and the timeless beauty secrets that have stood the test of time. Get ready to embark on a hair care journey like no other with Salwa Peterson!
Dibia is a dynamic London-based wellness brand that is revolutionising the skincare industry by harnessing the power of African botanicals. Their luxurious skincare products are not only inclusive and sustainable but also incredibly fun to use.
The name, pronounced Dee-byah, holds deep meaning as it translates to "healer" in Igbo, a language spoken by over 44 million people in Nigeria. Just like traditional healers, Dibia draws upon the wisdom of generations to create products that cater to the diverse needs of our customers.
At Dibia, they believe that true beauty stems from healthy, nourished skin. They are committed to providing products that help everyone feel confident and radiant in their own skin. By avoiding fillers and unnecessary additives, Dibia focuses on potent, functional ingredients sourced from Nature's garden. This ensures that their products are effectively targeting specific skincare needs and deliver visible results without causing any irritation. Shop a few of our favourite selections like the Patchouli & Cedarwood Whipped Body Butter, Sweet Neroli & Sandalwood Whipped Body Butter and Unscented Whipped Body Butter on our premium sustainably lead multi-brand online marketplace.
Leave a comment