What is the World Day for African and Afrodescendant Culture?
The day serves as a tribute to artists from every corner of the continent and across various disciplines, ranging from film, music, and dance to fashion and design. These creative...
Your Guide to the Top African Fashion Shows 2024
In this guide, we navigate the vibrant tapestry of fashion weeks spanning the African continent — from the bold and colourful prints of West Africa to the intricate beadwork of...
Gifts to Fall in Love With: ADJOAA's Valentine's Day Ultimate Guide 2024
ADJOAA's Valentine and Galentine's Day Ultimate Gift Guide for you and that special someone in your life. Everybody deserves love! And nothing better than treating yourself and the people you...
Loza Maléombho: The Future is Fashionable and Cross-Cultural
The future is what Loza Maléombho is all about. When talking about the story of this extraordinary brand, there’s discussion about the past but also how they fit in a...
Everything You Need to Know About COP28
The COP28 opened with a historic move, developing countries agreed to compile a loss and damage fund, which would signal a commitment of developed nations to provide financial compensation for...
Memory and belonging in the essence of Afro-Brazilian fashion
Explore the intersection of fashion, culture, and identity through the lens of Afro-Brazilian designers at São Paulo Fashion Week. Delve into the richness of regionalism, with brands like Apartamento 03...
ADJOAA Celebrates Its Second Year
ADJOAA's solid mission: to make ethically-produced, sustainably-made African and Black-owned fashion more accessible. Today, the e-commerce platform features over 100 brands and 20,000 curated products from across 25 countries in its portfolio.
Why Green Friday is Better than Black Friday
In short, Green Friday is about quality over quantity. It’s a sales event that benefits the customers and smaller businesses involved. While the movement started well after Black Friday was...
The Best Christmas Guide for Buying Greener Gifts
ADJOAA has done the hard work for you. We've made it easier for you to find environmentally friendly and accessible luxury products by African brands that is sure to please friends...