From Lagos Fashion Week to Global Recognition

From starting as an intern at Lagos Fashion Week to becoming a staple name in Nigerian Footwear, Ebuka Omaliko has delved into an inspiring journey within the fashion industry. What began as a simple passion for design, evolved into a celebrated accessory and shoe-brand known for its craftsmanship and innovation. 

Over seven years of hard work and dedication, Omaliko immersed himself within the fashion industry, refining his skills with hands-on experiences and learning from his various prestigious internships. Determined to create something uniquely his own, Omaliko set out to create a brand focused on local artisanal techniques while seamlessly blending design and comfort. His commitment to quality and cultural celebration has positioned his brand Maliko, as a cutting-edge luxury footwear brand, attracting fashion-forward customers hoping to blend tradition and contemporary design within their own style.

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Today Omaliko’s designs have not only captivated audiences at Lagos Fashion Week but have also gained international recognition in the fashion world. His brand has been featured in esteemed publications from Essence, Vogue Italia, Native Magazine, Schick Magazine, to Guardian Life. Solidifying his name and brand as a trailblazer in the fashion industry. With each handcrafted pair, Omaliko continues to redefine footwear. Alongside gaining recognition for his work, Omaliko was the winner of the 2018 Green Access Competition at Lagos Fashion Week and was selected as a beneficiary of the 2021 Young Designers Sustainable Project by the African Fashion Foundation. His commitment to sustainability and ethical practices has distinguished his brand from the rest, offering more than stylish footwear but a sense of purpose. By celebrating artisanal techniques and prioritising locally sourced materials, Omaliko allows customers to not only look good but feel good, knowing they are supporting ethical fashion and preserving Nigerian culture. 

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The Inspiration Behind Maliko’s Designs

In an interview with Vanity Teen, Omaliko dove into the inspiration behind one of his latest collections, “A Stitch in Time.” “I have always been inspired by my grandmother’s love and lifestyle towards the significance of time. She attached so much intent to the values that came with time, and how important it was for things to be done before, or at the exact time. Procrastination was the villain in her story, and of course the heroes/heroine were the success stories that came with getting things done as at when due,” says Omaliko. Each individual material of yarn and leather became a representation for the trouble that intertwines into our life when we procrastinate, while the crochet pattern found in the design can be seen as the solution of what happens when time management and togetherness is curated. From the Isabel Round Heel Slip on Sandal, to the Beejay Handwoven Slippers, or the Chi Sandals, the collection is filled with vibrant and trendy colours as a medium of relevance. 

The Art of Handcrafted Footwear: Maliko’s Production Process

Also, shared by Ebuka Omaliko’s mentor, Parminder Vir Obe, she details the intricate and meticulous process behind each unique shoe collection. The production process starts with Ebuka sketching his shoe design and choosing colours, materials, and techniques. He collaborates with artisans to refine the idea before creating a prototype. A shoe last, or mold, is made and adjusted for the perfect fit. The prototype then moves through different artisans, such as crochet artists, weavers, woodcarvers, and leather workers, each adding their craft to the design.

Materials are sourced locally, with leather sustainably obtained from second-hand retailers in Mushin, Lagos. Once all parts are ready, the shoe is assembled and finalised. The finished sample is photographed, and a lookbook with product details is sent to retailers who place orders. All Maliko pieces are made-to-order, ensuring quality and sustainability. Learn more about ADJOAA’s sustainable fashion approach.

Maliko’s Commitment to Slow Fashion & Sustainable Craftsmanship

Maliko’s commitment to slow-fashion set’s the brand apart from its abundance of fast-fashion competitors. Each collection is designed with longevity in mind, emphasising durability and timeless style over short-lived trends. This approach not only benefits the environment but offers customers investment-worthy pieces that stand the test of time. Ensuring that Omaliko’s pieces stand the test of time is no simple task. It demands a vision that goes beyond short-lived trends, focusing instead on a timeless aesthetic that remains relevant for years to come.

Achieving this level of durability and sophistication requires extensive research, not just in refining the design but also in sourcing high-quality, sustainable materials that enhance longevity. Every detail, from the structural integrity of the shoe to the choice of ethically obtained fabrics and leathers, is carefully considered to create footwear that balances style, comfort, and durability. This diligent process ensures that each piece is not only fashionable but also a lasting investment. Whether worn on the streets of Lagos, Paris, or New York, its designs resonate with individuals who appreciate quality craftsmanship and cultural storytelling. 

Like Maliko, brands such as N.N.O and Abiola Olusola are pioneering innovative designs rooted in African heritage

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The Future of Maliko: Expanding Global Reach & Impact

As for what’s next for Maliko, the brand continues to expand its reach through collaborations with international designers, participation in global fashion events, and the introduction of new product lines that follow the same standards of quality and sustainability. Alongside this, Omaliko aims to invest further into local Nigerian communities by providing training programs for aspiring designers and artists. Equipping them with the necessary knowledge and training to help them succeed within the fashion industry. Maliko Footwear is more than just a footwear brand, it is a movement that celebrates sustainability, cultural heritage, and innovative design. By staying true to its roots while embracing modern luxury, the brand has carved a unique space for itself in the global fashion industry. As it continues to evolve, Maliko Footwear serves as an inspiring example of how tradition and innovation can coexist, proving that African craftsmanship deserves a place on the world stage.

To shop Adjoaa’s collection of Maliko Footwear click here, and find footwear that fills you with purpose.  Want to be the first to see Maliko’s new collections? Follow us on Instagram or subscribe to our newsletter for exclusive updates.

About The Author: Grace Chittick is a Marketing and Public Relations Intern at ADJOAA, currently pursuing a Bachelor’s in Integrated Marketing Education with a minor in Public Relations at DePaul University